HomeCricketSeparate Broadcast Rights For Women's Cricket Likely After Incredible...

Separate Broadcast Rights For Women’s Cricket Likely After Incredible Viewership in T20 World Cup 2020

- Advertisement -

Currently, the broadcast rights for women’s cricket are clubbed together with men’s cricket but the tremendous success of the Women’s T20 World Cup in Australia, in terms of viewers, has led the International Cricket Council (ICC) to think of separately inviting new bidders for seperate broadcast rights for Women’s cricket, for its upcoming cycle 2023-31.

The World Cup in Australia was in the list of one of the most watched tournaments in the history of women’s cricket, with 1.1 billion video views. 

“It become our second most successful event ever behind Men’s World Cup in history. The big numbers we saw for audiences for women’s T20 means we must explore it. It has value”

An official said
- Advertisement -
- Advertisement -
- Advertisement -

The ICC is now confident that there could now be an opportunity where the potential bidders could look at the Women’s game separately for broadcast rights.

As the Indian market in Women’s cricket is growing by the day, with the rise of teen sensation Shifali Verma along with the players like Smriti Mandhana and Jemimah Rodrigues, the ICC senses an opportunity.

India Leads In Viewership

As per data of viewers released by the International Cricket Council (ICC) last Thursday there was a staggering 5.2 billion viewing minutes for the tournament across the India. Total viewing minutes is now reached at after calculating that how many peoples watched a particular match for how much duration. 

Women's T20 World Cup Final: Australia's 184 becomes highest total ...
A total of 9.2 million fans in India watched the ICC T20 world cup final, it has made ICC think of separate Broadcast Rights For Women’s Cricket (Image Credits: statesman)

As India reached the finals of the Women’s T20 World Cup for the first time, although it lost the match, fans in India watched 1.78 billion minutes of live match action on TV of that game alone. A total of 9.2 million fans in India watched the tournament final which was also the most-watched women’s Cricket match ever in Australia.

In Australia, the average audience for the final was 1.2 million, the highest for Women’s Cricket match and the sixth highest for Cricket sports ever on subscription television in Australian Broadcast history.

Viewership Has Increased Many Folds

If we compare the viewership data, the figure for the final played on 8th March, 2020 (the women’s day) is around 59 times more than the final of the previous edition in 2018 between Australia and England Women. 

Moreover, this time the total video views were more than 20 times the video views delivered in the previous edition played in the West Indies in 2018. Roughly 86,174 fans come to the stadium at Melbourne Cricket Ground to watch the final.

Melbourne Cricket Ground saw a record 86,174 people in attendance for the final - the most for a women's cricket match globally.
Viewership for women’s cricket has increased many folds which has made ICC think of separate Broadcast Rights For Women’s Cricket (Image Credits: sportstarhindu)

ICC chief executive Manu Sawhney said, “These quite outstanding broadcast and digital numbers demonstrate the power of women’s cricket to aggregate a huge global audience and engage fans”. 

“We want to build a long-term sustainable foundation for the game and commercialisation is a central plank of that which is why we are exploring the unbundling of rights,” Sawhney added.

If Finalised ICC To Follow Other Sports Bodies

Although a final decision is yet to be taken, if ICC decides to separate broadcast rights for women’s cricket, it would follow similar steps taken by other major sports bodies.

FIFA, global governing body for football, and Uefa, the governing body for football in Europe, have already begun to separate broadcast rights for women’s game.

Follow us on facebook for more sports news updates

- Advertisement -

Do we often under-appreciate Andy Flower? What’s his legacy?

There's a hint of sadness in noting that Zimbabwe has never been a dominant power in world cricket. But nothing could be sadder than...

15 Highly Educated Cricketers Of All Time

Cricket is a game of passion and dedication. A sport in which one involves themselves in camps and practice since early childhood. Due to...

IPL 2018: The beautiful Sawai Mansingh Stadium, Jaipur

Being seated in the Sawai Mansingh stadium brings a different world, a world of difference away from the palpable excitement of watching truly India’s...

IPL 2018: Purple Cap Holders Over The Years

The Indian Premier League (IPL), like any other global T20s league,  has been a batsman's paradise. In the batsmen friendly format, bowlers have found...

What can be expected from the 2018 Azerbaijan Grand Prix?

Heat in the air and heat inside the car- that's been the story of the Azerbaijan Grand prix. As F1 parks itself at Baku...

How Come UFC Fighters Have Cauliflower Ears But Boxers Don’t?

The UFC has come a long way since its early days, wherein the fights seemed like modern-day gladiators due to its brutality and inconsistent...

Top 5 Left Wingers In The World, Based On 2019-20 Season

Owing to the fact that football has evolved a lot since its inception and the tactics have changed a lot, the role of wingers...

5 spinners who can be India’s potential finger-spinners

The Indian cricket team has always been proud of its ability to produce world-class batsmen and similarly potent spinners. Though in recent times, the...

Big change for India Women’s cricket as BCCI looks to finalise bowling coach soon

We are not even at the halfway stage of the 2018 cricketing season. It clearly seems there's no stopping India's women's cricket team. The...

The astonishing decline of Mario Balotelli

There was a time when Mario Balotelli was on top of the world.  The Italian talisman had scored two goals in the Euro 2012 semi-finals,...

Amid an unstoppable flow of runs, Smriti Mandhana tipped to get prestigious Arjuna Award

When the BCCI announced that free-hitting batswoman Smriti Mandhana would be awarded the Arjuna Award, there were more smiles than doubts. For Smriti Mandhana,...

Fresh fitness blow adds to woes for Mohammed Shami

Earlier this year, India fast bowler Mohammed Shami was the leading wicket-taker in South Africa and helped the national team to win a Test...

IPL 2018: The best from the West Indies

When one of nature's treacherous attacks on mankind- earthquakes- strike, their impact is measured on Richter's scale. When West Indians strike in a tournament...

Who Is the Better Formula 1 Racer, Max Verstappen or Lewis Hamilton?

Despite Verstappen’s first win in Abu Dhabi Grand Prix 2021, a new debate has sparked on which Formula 1 racer is better? Max Verstappen...

IPL 2018: Orange Cap Holders Over The Years

The last decade in the Indian Premier League (IPL) 2018 has gone on to give us a strong list of batsmen, who have taken...

- Advertisement -

- Advertisement -